Friday, January 25, 2013

"What's in a name...?"

     While a many of the posts on this website are dedicated to the times when people have language fails, I love being able to post a language win.



     The picture above comes from the twitter account of Peter Sagal, the host of Wait wait... don't tell me, a comedic radio program that airs on NPR. The mind behind the ad clearly has a masterful grasp of  navigating the treacherous waters of copyright law. While they would have gotten in trouble for just calling it "The Super Bowl party in a box", as the term "Super Bowl" is heavily copyrighted and defended, the restaurant cleverly insulated itself from the wrath of the NFL by just adding the phrase, "big internationally televised professional football" in between "Super" and "Bowl". One can only hope that more people take note and learn from this example.

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